Privacy Policy


Ad Lucem Tech, Inc. (“we,” “us” or “our”) understands that by using our website, you are entrusting us with private information. As a result, we carefully crafted this Privacy Policy (“Privacy Policy”) with you in mind, so that we can protect your personal data and inform you of your privacy rights. In this Privacy Policy, we explain our policies and procedures for data collection, use, maintenance, protection, and disclosure when you visit (the “Site”). This policy is effective as of August 1, 2019.

We at Ad Lucem Tech, Inc. will update this policy as we adjust our procedures to protect your information. Before these changes go into effect, we will post the updated policies and procedures here, along with an effective date for the amended Privacy Policy. Once we alter the policy, continued use of the Site on or after the effective date is considered consent of the amended Privacy Policy.

Automatically Collected Information

Automatic Information Collection

            As is customary for websites, our Site will collect information, including technical and routing information about your computer, without being prompted. We use this information to optimize our Site for our users’ use. If, however, you choose to browse the internet anonymously or opt-out, we will not collect technical or routing information about your device.

Cookies & Web Analytics    

            Some information, including but not limited to IP addresses, operating systems, browsers, and browsing patterns, is either tracked or collected using “cookies” (which are simply text files that evaluate your usage patterns). We use these to ensure our content improves and meets your, and other visitors’, needs. While most of the cookies we use will “disappear” when you finish browsing, Ad Lucem Tech, Inc. also uses persistent cookies. Persistent cookies stay on your computer simply to ensure we recognize your device when you revisit our Site.

For example, if you leave a comment on our Site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this Site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.  If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Please note that there are options on most browsers (including ,but not limited to, Google Chrome, Mozilla Firefox, Safari, and Internet Explorer) to disable cookies. You absolutely can choose to do so, but it may impact your use of certain Site functions.

           Our Site also utilizes web analytics, which helps us analyze how our visitors and users interact with our Site through cookies. Cookies collect information, including your IP address, and store that information on the analytics provider’s server for 26 months.  This information enables the analytics provider to analyze website activity and give us more information about our users’ internet usage. The analytics provider may transfer this information to a third-party group if required by law, or if said transfer is necessary to process the information. Data processing allows us to use your data and achieve a browsing experience you, and the rest of our customers, will enjoy. Your use of this website constitutes your consent to data processing by Ad Lucem Tech, Inc. and our analytics provider(s).

           We also contract with a marketing database management program, which attaches cookies after a user interacts with our marketing materials. These cookies collect information about you, including information about your browsing habits on our website, your viewing history, and your name, and help us understand which marketing campaigns are efficient and effective. The information collected from these cookies will be stored for 1 year.

Use of Personally Identifiable Information

When you use our website, we may request personal information, including your name, address, email, telephone number, or other identifiers. This information is only collected when you present it to us, and we may use it for a variety of reasons, as explained in more detail below. The information may be distributed to third parties and may be altered at any time by contacting our website administrator at


            When you contact us, we may use identifying information to reply and provide you with the services or information you requested. We also may use your information to collect feedback on our Site and policies.

Site Improvement

            We reserve the right to use your identifying information and browsing behavior to personalize our Site and improve the overall user experience. We also may use this information to evaluate responsive rates or gauge the usability of our Site.

Protect Content

            In order to stop illegal activity from occurring on our website, we may use identifying information to monitor users’ behavior on the Site. We regret that our attempts to prevent illegitimate internet activity may cause some users to be suspended from the Site and its features.

Registration Information for Registered Users

When you become a Registered User, we ask you for certain information about yourself and your sales representative experience—including, but not limited to, your name, address, phone number, email address, place of business, vehicle makes sold, and area of expertise. You may also upload a photograph or other image.  We collect this information so that we can create a public Personal Portfolio and Reviews Page for Reviewing Users to both view and leave public evaluations about you.  We may contact you about events, Registered Users benefits, and/or updates to your Personal Portfolio Page.  As a Registered User, you may link your Profile and Reviews page to your email signature, electronic business card, CRMs, social media accounts. 

You may edit or remove certain information appearing on your Personal Portfolio and Reviews Page by editing your profile at any time.  In certain circumstances, we may not, or may not be able to, remove or change certain information, even in the event you are no longer a Registered User.  For example, we may retain and continue to display any information you provided in connection with your profile and your Personal Portfolio and Reviews Page.  In addition, Registered Users cannot remove their ratings, public evaluations or reviews by closing their account. 

Registration Information for Reviewing Users

            When you become a Reviewing User, we ask you for certain information about yourself including, but not limited to, your name and email address so that we can reach you.

 Data Processing

             We process your data so that we can deliver information, products, or services that you have either already purchased or that we believe you would be interested in. Any data we transfer to a third-party processor that is not affiliated with Ad Lucem Tech, Inc. is done so as permitted by law. In some of these cases, we process this data automatically, but in others we will ask your permission in advance. Either way, your data helps us understand what our customers and visitors are looking for, and helps us operate as a better, more responsive business. We always strive to respect your privacy.

 Data Rights

             Subject to applicable law, you may have the right to ask for and obtain information about, or copies of, the personal information we store regarding you, where said information comes from, and whether our source of information is publicly accessible. As mentioned herein, you also have the right to correct your personal information, or refute its processing. Lastly, you may ask us for information about when we typically delete stored information, or ask that information be anonymized or destroyed, depending on the situation and applicable laws.

Pursuant to the European Union’s General Data Protection Regulation, all of our processing is in furtherance of a legitimate business interest, and is thus legal. We recognize that the user may withdraw consent if they wish to do so, and that they maintain a right to their own data.

Information Disclosure

            We may need to disclose your personal information, as described herein. Most of our disclosures are necessary to complete a transaction. Nonetheless, we will disclose your information if needed to comply with a court order, law, legal proceeding, or request from the government. We also reserve the right to disclose your information if we have the reasonable belief that said disclosure is fundamental to the safety of individuals associated with Ad Lucem Tech, Inc. or others unaffiliated with the company.

Children Under the Age of 13

            This Site is not designed for children under the age of thirteen, and we do not collect information about children specifically. If you know that we have inadvertently collected information from a child in that age demographic, please contact us. Our policy is to delete any information collected from a child under the age of 13 as quickly as possible.

External Links

Please note that we may have links to third-party material, including third-party advertisements on our Site. This material is not affiliated with, or owned by Ad Lucem Tech, Inc.  After you choose to follow the link and leave our Site, we are not responsible for the content of those websites, or their privacy policies. We cannot be held liable for what information they collect, or how they choose to use that information, as their respective privacy policies control your use of their website.


            We utilize standard and reasonable security methods, including technical and physical protections, to prevent the theft, access, alteration, destruction, or disclosure of your information. Our methods are frequently and repeatedly tested and improved. Nonetheless, no communication using the internet is perfectly secure. Ad Lucem Tech, Inc. will attempt to protect your information, but we cannot guarantee the safety of any information you send to us, and you do so at your own risk.

Contact Us

            If you have any questions or concerns about these policies, or how Ad Lucem Tech, Inc.  protects your personal data, please feel free to contact: .

            Additionally, if you have a complaint about this Privacy Policy, or our use of your personal information, you can file a complaint with .

            Anytime you contact us, whether it is by email, mail, or phone, we will collect the information in your message and use it so that we can respond, update you on news we think you may find useful, or simply record it. We will respect any request from you to either delete your information or to cease contacting you. Simply send your request to .  

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